On March 11, 2020, a training workshop "Communication Lifehacks in the Work with the Historic Heritage" was held in Zhovkva.

 

 

The following questions were addressed during the training workshop:

• How to make communication accessible to your target audience. Where to start? First steps.

• Forms of communication with the target audience. A value proposition in the context of cultural heritage.

• What is a communication strategy. Preparing a Communication Strategy to Promote a Historic Heritage How to build a communication strategy and whether it is necessary at all?

• The components of a communication campaign to promote historical heritage tourism products. Promotion of the Royal Castle in the world information space, social networks. Benefits of Internet.

The event was part of the project "2 Castles: common history, common promotion,  an incentive to strengthen cooperation, tourist flows and economic growth " project, implemented by the Institute for Regional Development (Ukraine) in partnership with the Pro Arte Et Historia Foundation (Republic of Poland) and the State Historical and Architectural Reserve in Zhovkva (Ukraine) with the financial support of the European Union under the Poland-Belarus-Ukraine Cross-Border Cooperation Program 2014-2020