On January 30, 2020, a training workshop “Royal Castle: Creating Tourist Products and Promoting Historic Heritage” was held in Zhovkva.

The following topics were elaborated:

• Tourism product, tourism brand as a necessary condition for the development of the territorial community
• Target audience. Who are your customers? For whom and for what purpose we create a tourist product. What packages of tourism products / services do we offer to each segment?
• An analysis of the strengths and weaknesses of promoting the historic heritage
• Development of ideas and suggestions for upgrading tourist products
• European and Ukrainian practices of tourism branding and promotion of historical heritage

In small groups, participants developed new tourist products to promote the historical heritage of Zhovkva and the Ukrainian-Polish border.